Ted Royer likes videogames

Ted Royer gives the low-down on the lazy ask, the 'Million' and the payoff.

Ted Royer has been on a dizzying ride to the top ever since he got into the ad game. The man has won many awards – including Pencils, Lions and Clios. As chief creative officer at New York-based Droga5, he’s helmed campaigns like the ecko Airforce One hoax and social responsibility projects like ‘Million,’ where school kids in New York were given exclusive cell phones that provided them with educational tools and rewarded good performance in school with prizes like talking time, texting time and even congrats messages from celebs like New York Yankee Derek Jeter. Royer was in town recently, as one of the speakers at our Shift Disturbers event, and stimulant talked to him about the important issues of the day – like how videogames are recession proof and why you shouldn’t ask people to dress up as their favourite condiment…among other things.