The gift that keeps on giving

Because nothing breaks through like irony, War Child asks for guns this holiday.


advertiser: War Child Canada
agency: john st.
CD: Stephen Jurisic
CD: Angus Tucker
writer: Mia Thomsett
AD: Stuart Campbell
agency producer: Michelle Orlando
director: Henry Lu
DOP: Brendan Steacy
prodco: Soft Citizen
producer: Andrew Graham
executive producers: Link York, Eva Preger
editor: Ross Birchall, Bijou Editorial
assistant editor: Melanie Hider, Bijou Editorial

War Child Canada launched this provocative, backwards campaign, which was crafted by john st. The goal is to educate Canadians about the atrocities happening all over the world involving child soldiers. Campaign elements include posters and the TV spot, which is also on Youtube. The creative drives Canadians to a microsite at