Their city

Some city protectors don't need a cape, only a ballpoint to fight crime. Superman had the best of both worlds.


advertiser: Chicago Tribune
agency: Juniper Park

Toronto-based Juniper Park developed this campaign for the Chicago Tribune to express the passion of the paper for its city and to let readers know it’s there for them – to protect them kind of like superheros do. However, unlike Gotham City’s Batman, they don’t have a cool car and badass Batcave, and they don’t sport flowing, fancy red capes like Superman over in Metropolis. Instead, they fight the diablolical forces of evil with notepads and ballpoints, proving that in many instances, the pen can truly be mightier than the sword, and Clark Kent can be almost as effective as Superman.