Virtually a dollar

Burger King shows how far a dollar can go.


advertiser: Burger King
agency: Crispin Porter + Bogusky
co-executive CDs: Rob Reilly, Andrew Keller
CDs: Bill Wright, James Dawson-Hollis
associate CDs: Nuno Ferreira, Ryan Wagman
interactive executive CD: Jeff Benjamin
copywriters: Zac Myrow, Chris Kahle
ADs: Michael Ackerman, Kristian Luoma, Elias Morales, David Gonsalves
interactive designer: Fabien Dodard
flash designer: John Gerweck
director of integrated production: David Rolfe
managing director of interactive: Winston Binch
VP group executive producer: Pam Scheideler
senior integrated producers: Scott Potter, Tony Tung
flash developer: Marc Pelland
associate experience designer: Jeff Teicher
experience designer: Oscar Llarena
technical director: Scott Prindle
associate technical director: Doug Rayburn

Augmented reality is all the rage lately and Crispin Porter + Bogusky is capitalizing on its popularity. The agency is also adding a dash of practicality by incorporating AR into an online banner ad to put together this cool and smart execution for Burger King to promote its value menu. As the video shows, all you have to do is flash an American greenback in front of your webcam to figure out how much it can buy you at a Burger King. All in all, it makes for one badass banner ad.