War games

Every kid has the right to fight…


advertiser: War Child Canada
agency: john st.
CD: Stephen Jurisic
CD: Angus Tucker
writer: Mia Thomsett
AD: Stuart Campbell
agency producer: Michelle Orlando
director: Henry Lu
DOP: Brendan Steacy
prodco: Soft Citizen
producer: Andrew Graham
executive producers: Link York, Eva Preger
editors: Ross Birchall, Bijou Editorial
assistant editors: Melanie Hider, Bijou Editorial

War Child Canada points a big finger at the public’s ignorance of the child soldier problem. The campaign included posters, TV spots and a YouTube vid – all of which drove viewers to the www.helpchildsoldiers.com microsite.


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