Whad’ya lookin’ at?

Kia wants you to peer into its soul.


advertiser: Kia Canada
agency: Publicis, Toronto
ECD: Duncan Bruce
ACD/AD: Gary Holme
CD/writer: Pat Pirisi
producer: Dale Harrison
VP/brand director: Tony Ciccia
account supervisor: Dan Clark
director: Mark Gilbert
prodco: Untitled Films, Toronto
executive producer: Peter Davis
line producer: Sean Cooley
DOP: Robert Yeoman
production designer: Stephen Sumney
AD: Gus Black
editorial: Mick Griffin, Rooster Post Production, Toronto
producer: Melissa Kahn
asst. editor: Jeff Poremba
music and sound design: RMW, Toronto
composers: Guido Luciani, Mark Rajakoovic
sound designer: Paul Sealy
RMW music producer: Ted Rosnick

This ad, which plays on the mafia movie genre, is one of three 30-second spots developed by Toronto-based Publicis Canada that Kia Canada released to promote its new model, the Soul. This spot provides the back story to a 15-second teaser that aired a couple of weeks prior to Kia’s formal campaign launch, wherein you see the two pictured gentleman doing just what you see them doing now – staring right at you, or peering into your soul, if you will. Check out the teasers here.


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