When you’ve gotta go…

Yep, it's an ad for a funeral home.


advertiser: Urgel Bourgie/Lepine Cloutier
agency: Cossette Communication-Marketing
VP of creation: Yvon Brossard
copywriter: Yvon Brossard
AD/implementation: Steve Blanchet
strategic planners: Michel A. Lessard, Nathalie Leclair
account services: Michel A. Lessard, Guillaume Mathieu
producer: Lyne Leclair
music: L’Oreille
sound studio: Audio Z
media planner: Julie Courtemanche

A Quebec organization known as Lepine Cloutier in the Quebec City region and Urgel Bourgie in the Greater Montreal Area has employed Cossette to bow this new campaign about giving people the support they need when a loved passes away. This TV spot is the first phase of the campaign, which will continue through 2009.