Whistle blowing

All aboard. All engines are go for Steam Whistle's first TV commercial.


advertiser: Steam Whistle
agency: Sharpe Blackmore Euro RSCG
CD: Ron Tite
AD/writer: Mike Sundell
group acount director: Ian Bryce-Buchanan
prodco: Suneeva Films
executive producer: Geoff Cornish
directors: Quinn Vorster, Dominic Cashman
assistant producer: Jason Van Bruggen
editing: Traffik Edit
editor: Brian Noon
FX: Topix Effects
managing partner: Sylvain Taillon
VFX supervisors: Marco Polsinelli, Rob Del Ciancio
producer: Cathy Jeffries
animation: M9
animator: Haig Bedrossian
transfer: Notch
colorist: Elaine Ford
additional post production: Sugino Studios
director/photographer: Shin Sugino
producer: Andy McLeod
sound design: TA2 Sound + Music
producer: Steve Gadsden

Sharpe Blackmore Euro RSCG in Toronto developed this spot for Steam Whistle, pitching an ad idea to the beer brand that it just couldn’t resist – one that’s cheap as chips. Simple, but effective, this spot began airing the week of June 9 on CBC’s The Hour and depicts bottles of the brew being opened at a variety of venues at an increasing pace, sounding suspiciously like, you guessed it, an accelerating steam-powered locomotive. That’s a train ride we could certainly enjoy. There’s just nothing like the sound of a nice cold brain grenade getting its top popped.