Who loves fees?

Do you like bank fees? You'd have to be insane in the membrane. Coast Capital Savings hopes that you aren't.


advertiser: Coast Capital Savings
agency: Rethink Communications

Rethink dripped sarcasm all over this commercial, which they developed for Vancouver-based Coast Capital Savings. People profess their love for bank fees. One gentleman claims that finding them in his bank statement helps to keep his mind active, and that’s a good thing. We call BS. Oh, wait…it is.  


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