Words with a face

There's still nothing quite like the written word.

This TV ad is part of an evolution of Montreal newspaper The Gazette‘s ‘Words Matter’ campaign by Montreal-based Bleublancrouge, which also includes radio, print and interactive elements. This time, it’s promoting the paper’s coverage of the city’s municipal election, effectively illustrating that The Gazette‘s a better option for retrieving election info than your friends. Even the ones that take such things very, very seriously.