Grammy nominee Drake: Robot in disguise.


advertiser: Sprite
agency: Bartle Bogle Hegarty, New York
CCO: Kevin Roddy
CDs: Amee Shah, Matt Ian
AD: Erik Holmdahl
copywriter: Beth Ryan
head of broadcast: Lisa Setten
producer: Jennifer Moore
prodco: aWHITELABELproduct, Los Angeles
director: Benjamin Steiger Levine
executive producers: Ellen Jacobson-Clarke, Annique DeCaestecker
line producer: Lynn Zekanis
DOP: Chris Soos
editorial company: Cut + Run, New York
executive producer: Angie Aguilera
producer: Beth Fitzpatrick
editor: Steve Gandolfi
VFX: MassMarket, New York
executive producer: Rich Rama
producer: Aleen Kim
lead flame artist: Nick Tanner
flame artists: Julian Ford, Mark French, Sarah Eim, David Parker, Joanne Ungar, John Ciampa
jr flame artists: Jeen Lee, Dan Boujoulian
designers: Greg Herman, Derek Stratton
CG supervisor: Pakorn Bupphavesa
CG lead artist: Ed Manning
CG artists: David Barosin, Jimmy Gass, Keith Kim, Eban Byrne, Ciaran Maloney
CG modeler: Tom Cushwa
CG trackers: Joerg Liebold, Denis Trutanic
CG/nuke artist: Adam Flynn
pre-viz artist: Joshua Sherrett
telecine facility: Company 3, New York
telecine artist: Tom Poole
audio facility: Sound Lounge, Nyc
audio engineer: Tom Jucarone
music company: Squeak E Clean Productions
executive producer: Zach Sinick
track arranged by: Brent Nichols & Rusty Logsdon
sound designer: Steve Mccarty
music title: Forever, Drake
endtag animation company: Brand New School, Los Angeles
executive producer: Ned Brown
producer: Garrett Braren
art director: Ludovic Shorno
animatronics: Spectral Motion
effects supervisor: Mike Elizalde
creative consultant: Mary Elizalde
production coordinator: Brian Walsh
puppeteer/lead animatronic technician: Mark Setrakian

Sprite and New York-based agency Bartle Bogle and Hegarty teamed up with Grammy nominee Drake to create this spot for the softdrink’s new ‘The Spark’ campaign, which takes its name from Sprite’s updated Spark logo. It’s the brand’s first global integrated marketing campaign, giving teens a means by which to express their creativity through music and film. They can go online and access a digital film mixer and an interactive music mixer featuring content from Drake to display their originality. Unlike Drake, we’re sure that most of the kids who’ll be using the mixers aren’t robots.