Running expansions

Asics breaks it down for running enthusiasts.


advertiser: Asics
agency: Amsterdam Worldwide
executive CD: Richard Gorodecky
CD: Andrew Watson
copywriter: Moritz Grub
AD: Regner Lotz
planners: Jonathan Fletcher, Ben Jaffe
senior producer: Samantha Koch
account team: Nicolette Lazarus, Paula Ferrai, Romain Lauby
prodco: PostPanic
director: Mischa Rozema
executive producers: Ania Markham, Jules Tervoort
producer: Annejes van Liempd

As this short film by Amsterdam-based Amsterdam Worldwide for Asics illustrates, the technology and craftsmanship that goes into assembling every Asics sneaker is so captivating, the world slows down. Even the denizens of the forest – the wide-eyed deer, the illuminated moth – can’t help but stare in amazement. Of course, to the runner, they’re just shoes.