Be a bum

It was only a matter of time before someone used Facebook to bring new meaning to the term 'butthead.'

To raise awareness that March is Colorectal Cancer month and to encourage people to get their butts seen, the Colorectal Cancer Association of Canada (CCAC) bowed this website with the help of Ogilvy Montreal. It allows Ontarians and Quebecers to post pics of their bums on Facebook and YouTube. Then on March 31, the final day of the campaign, their Facebook profile pics will be swapped for their posterior image, giving Facebookers the freedom to be asses for a day.