The smell of success

Being skillful in meat artistry comes naturally to dudes who know not of failure.


advertiser: Old Spice
agency: Wieden + Kennedy

This newest spot for Old Spice promotes its new deodorant Matterhorn and eloquently points out that success must smell something like a mountain. A successful mountain. Oh, and that people who smell like successful mountains are experts at ice chiseling and meat art. What girlfriend wouldn’t love a portrait made out of sliced chicken? We think it’s quite tasteful.