El Tabador

Koodo helps Canadians wrestle their way out of nasty contract headlocks.


advertiser: Koodo
agency: Taxi 2
executive CD: Lance Martin
AD: Jeff MacEachern
writer: Mike Blackmore
agency broadcast producer: Jennifer Cursio
agency interactive producers: Jennifer Law, Kevin Saffer
agency print producers: Estella Tolentino, Tara Greguric, Charlene Leong
typographers/mac artists: Brian Coughlin, Dayle Sheward, Lorin Altomonte
group account director: Caleb Goodman
account manager: Katie Trainor, Steve Waugh
prodcos: BENT Image Labs, Woods & Low
audio: Company X
media agency: Media Experts

To promote Koodo’s Tab ($0 phone without a contract), Taxi 2 has plastered El Tabador everywhere, to lead Canadians’ phone freedom fighting efforts. In this spot, the little mobile luchador, from atop a table, announces to the people of his small village that he is off to fulfill his destiny as the leader in the revolution for phone freedom.