Fuze will help you love your shape.


advertiser: Fuze
agency: Leo Burnett
CDs: Judy John, Israel Diaz
creative group head: Dave Federico
writer: Matt Williamson
AD: Rob Trickey
photographer: Chris Woods
illustrator: Joanne Gair
print producer: Anne Peck

Toronto-based Leo Burnett developed this print ad for fruit bevy Fuze, which shows that the drink will become synonymous with the shape you develop thanks to its healthy benefits, a shape that you will grow (or shrink) to love. And according to this first large-scale campaign for the brand in Canada, you will be inclined to decorate your body with a tattoo homage.