Electronic euthanasia

Unwanted electronics with a deathwish may yet serve a purpose.


advertiser: Ontario Electronic Stewardship
agency: Agency59
associate CD: Andrew Gillingham

This print ad and online streaming video (it’s meant to be silent, if you were wondering) were created by Toronto-based Agency59 on behalf of the Ontario Electronic Stewardship. A follow-up to a campaign showing seagulls nicking unwanted electronics from a landfill, the ads aim to encourage Ontarians to recycle familiar household and office electronics. So, when your handi-cam goes crazy and looks to put an end to its miserable life, don’t fret. Disposal of the body is easier than you think.