Questions
The YMCA thinks we've lost something. It's time to take it back.
Credits
| advertiser: | YMCA |
|---|---|
| agency: | TBWA Vancouver |
| CD: | Paul Little |
| copywriter: | Mia Thomsett |
| AD: | John Williamson |
| agency producers: | Catharine Chesterman, Jen Mete |
| director: | Isaac King |
| prodco: | Head Gear Animation, Toronto |
| producer: | Kathryn Rawson |
| sound design: | Wave Productions, Vancouver |
| music: | Apollo Studios |
This spot for the YMCA by TBWAVancouver raises some interesting questions about the state of community in this day and age. Why do we have more friends on Facebook than we do in reality? Why do we prefer iPods to conversation? As connected as we have become thanks to the internet, the YMCA thinks that maybe we should start to look at how disconnected we’ve become in the real world. As cool as World of Warcraft might be, we’re pretty sure that the real world is a whole lot better.
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