Love = football

Puma celebrates the World Cup 3D-style.


advertiser: PUMA Canada
agency: Zulu Alpha Kilo
CDs: Zak Mroueh, Joseph Bonnici
AD: Mark Francolini
copywriter: George Ault
designer: Grant Cleland
illustrator: Michael Fellini
account executive: Sarah Jue
agency print producer: Eileen Smith

Toronto-based Zulu Alpha Kilo did up this nifty wall mural for Puma for its ‘Love = Football’ campaign promoting its sponsorship of the 2010 FIFA World Cup in South Africa. To develop the execution, it seems ZAK took a page out of director James Cameron’s playbook, making the soccer ball appear to be 3D.