Iron interactivity

Iron Man isn't just an ordinary superhero and this isn't just an ordinary trailer.


advertiser: Paramount Pictures International
agency: PPC Interactive
seeded by: Rubber Republic

Iron Man 2 is so cool that even its movie trailers kick ass. This interactive trailer has hotspots within it that release further content and info on the characters, such as the evolution of the Iron Man suit and major events within the movie, like the Monaco-style ‘Race of Champions’ and Stark Expo 2010. Check it out. And then go and see the movie. It’s a sure bet. Now, if only we could craft our own weaponized super suit. Unfortunately, unlike Tony Stark, the only materials we can afford are paper towel roles, paper clips and used triple A batteries.