Downsizing
The ad space is shrinking, in a good way.
Credits
| advertiser: | Waste Management |
|---|---|
| agency: | Agency59 |
| CCO: | Brian Howlett |
The West Carlton Environmental Centre in the Ottawa region is shrinking…the amount of waste going to landfills, that is. It’s developed a new waste management system, and enlisted Toronto-based Agency59 to spread the word via a clever newspaper execution that consists of a series of ads that get smaller page by page – get it? The ads themselves are literally being reduced. Now you get it.
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