Plastic not-so-fantastic

Now that's a lot of water bottles.


client: The Clorox Company of Canada – Brita
agency: DDB Canada, Toronto
media agency: OMD Canada
ECD: Andrew Simon
copywriter: Matt Antonello
AD: Paul Riss
agency producer: Andrew Schulze
account managers: Tiina Rand, Serena Trentini
marketing manager: Brian Benaissa
executive producer: Harland Weiss
production company: OPC
director: Woods & Low
DOP/cinematographer: Adam Marsden
line producer: Kristi Lippa
post production co.: School Editorial
editor: Brian Wells
colourist: Eric Whipp
audio company: Vapor Music
audio director/producer: Davie Haymen
music: Vapor Music Group
online: SOHO

In this new spot for Brita, launched in time for Earth Week, DDB Toronto wanted to show just how many plastic water bottles we use each year, and that there’s a more enviro-friendly way to get H2O. There’s something unsettling about a mountain of plastic bottles moving along with calming music in the background. Also creepy: the bottles make this house look like a strangely clean episode of Hoarders.