Showerpool
Save the planet, shower together.
Credits
| advertiser: | Axe |
|---|---|
| agency: | Zig |
| CCO: | Aaron Starkman |
| executive CO: | Martin Beauvais |
| ACDs: | Jason Hill, Michael Murray |
| copywriter: | Michael Murray |
| AD: | Jason Hill |
| designers/illustrators: | Dylan Royal, Andrew Cloutier |
| planner: | Rob Hayes |
| project managers: | Hayley Schipper, Jennifer Costello |
| developers: | Karl Pawlowicz, Joshua Ho, Jason Sorrenti |
| agency producer: | Karen Blazer |
| executive producer: | Michelle Lee |
| editing house: | Poster Boy |
| editor: | Kim Knight |
| illustrator: | Dylan Royal |
| music company: | RMW Music |
Need an excuse to shower with a friend? Axe is offering one in the form of a Facebook-based campaign for ‘Showerpooling’ – conserving water by showering together. Developed by Zig, and partnering with the WWF, a Facebook application at Facebook.com/AxeCanada allows users to invite others to join their Showerpool, and a “Showerpooling Introduction Service” allows people to be introduced to each other by a mutual friend, a Facebook first. Also, a Showerpooling Water Savings Chart calculates how much water users are conserving as their Showerpool grows, and other responsible conservation tips are provided. It’s all supported by banners on Facebook and online, a video and PR. Now go get wet with minor acquaintances.
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