Animated appliances

You say refrigerator, we say source of magic.


agency: Lowe Brindfors, Sweden
ECD: Basil Mina
CDs: Steven Hanratty, Hakan Fagerstedt
writer: Steven Hanratty
AD: Hakan Fagerstedt
exec producer (agency): Mark Baughen
account directors: Peter Preisler, David Boscawen
strategic planning: Annika Rehn, Bert Moore
director: Mehdi Norowzian
production company: Joy @ RSA
producer: Chris McBride
editor: Alex Hagon
editorial: Arcade Edit
visual effects: Smoke and Mirrors
flame operator: John Berridge
music: Roll The Dice
artist: Sara Schiralli

This spot for Electrolux by Swedish agency Lowe Brindfors aims to inject a little emotion into a typically unemotional category – home appliances. Instead of highlighting features of the products, the spot mixes animation and live action, with a bit of whimsy thrown in, to give viewers that warm, fuzzy feeling. After all, everyone can use a little magic and wonderment with their Tuesday morning breakfast.