Cheese monster

Attack of the 50-foot snack.


client: Parmalat, Black Diamond Cheestrings
agency: BBDO, Toronto
spot title: Cheese Monster
CDs: Ian Mackellar, John Terry
copywriter: M. Frederick Nduna
AD: Kevin Filliter
VP, head of broadcast production: Beatrice Bodogh
agency producer: Ann Caverly
executive producer: Sam Penfield
director: Asif Mian
DP: Francisco Obradors
planner: Ed Caffyn

A massive, havoc-wreaking menace is no match for a group of brave (and hungry) kids, at least according to this spot for Black Diamond Cheestrings, created by Toronto-based BBDO. It turns out that when a monster is made of cheese, all you need to do is pull it apart. We wish we knew that yesterday when that gouda Godzilla stormed past our office window…