Hear her roar

Thirty-eight cents IS a lot of money.


client: Giant Tiger
agency: Zulu Alpha Kilo
CDs: Zak Mroueh, Joseph Bonnici
copywriter: George Ault
AD: Simon Au
agency producers: Camielle Clark, Winnie Alford
account director: Sarah Jue
production company: Radke Film Group
producer: Tony DiMarco
director: Shawn Zeytinoglu
editor: Jason Grebski, Rooster
music: Artist/Title Vapor Music
sound design/arrangement: Vapor Music
post production: Track & Field
animation/flame artist: Mike Bishop
executive producer: Scott Mckenzie

As this spot for Giant Tiger by Toronto-based Zulu Alpha Kilo shows, if you shop at the discount retailer, everything else will suddenly seem way too expensive. Also, you will show your dissatisfaction with a guttural tiger’s roar, a trait that could come in handy when trying to haggle at a flea market. No one wants to mess with the tiger lady.