Beer money
James Ready recognizes the importance of saving a buck to buy some beer.
Credits
| advertiser: | James Ready |
|---|---|
| CCO: | Judy John |
| CDs: | Judy John, Lisa Greenberg |
| copywriter: | Steve Persico, Sean Barlow |
| AD: | Anthony Chelvanathan, Paul Giannetta |
| print producer: | Gladys Bachand |
| account supervisor: | Natasha Dagenais |
| account manager: | David Buckspan |
James Ready has decided that it’s going to help Canadians save a buck to buy some beer. How, you ask? Coupons. And not just any coupons, billboard coupons. They sure do like their billboards. Working with Leo Burnett in Toronto, they partnered with local businesses in Windsor to offer discounts on things like ear piercings, chipotle-rubbed Italian sausage and pots, so Windsorites’ savings could be spent on James Ready beer. To that we say kudos. There’s nothing we like more than extra money to spend on the suds.
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