Beer money

James Ready recognizes the importance of saving a buck to buy some beer.


advertiser: James Ready
CCO: Judy John
CDs: Judy John, Lisa Greenberg
copywriter: Steve Persico, Sean Barlow
AD: Anthony Chelvanathan, Paul Giannetta
print producer: Gladys Bachand
account supervisor: Natasha Dagenais
account manager: David Buckspan

James Ready has decided that it’s going to help Canadians save a buck to buy some beer. How, you ask? Coupons. And not just any coupons, billboard coupons. They sure do like their billboards. Working with Leo Burnett in Toronto, they partnered with local businesses in Windsor to offer discounts on things like ear piercings, chipotle-rubbed Italian sausage and pots, so Windsorites’ savings could be spent on James Ready beer. To that we say kudos. There’s nothing we like more than extra money to spend on the suds.