Text smart
The Harvard Business Review is bringing smart back.
Credits
| advertiser: | Harvard Business Review |
|---|---|
| agency: | zig, Chicago |
| CD/AD: | Stephen Leps |
| copywriter: | Geoff Berg |
| designer: | Kelly Davidson |
| strategic planner: | Ryan Wilson |
| team leader: | Carlie Naftolin |
| studio: | Cade Chen |
The Harvard Business Review recently completed a new design and website (at hbr.org). To promote the new look, it got zig’s Chicago office to create ‘The Revival of Smart’ campaign, bringing awareness to the masses about its full range of offerings – website, podcasts, apps and mobile. On top of radio, print, OOH and mobile elements, the agency did interactive airport installations encouraging travellers to ‘Text Smart’ to read free articles and get a one-month trial subscription.
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