Diesel Cam

Diesel introduces its Spanish customers to Shopping 2.0.


advertiser: Diesel Spain

Diesel Spain is helping its shoppers get a little more social with the aid of Facebook. It’s unveiled an installation in its dressing rooms called the Diesel Cam that’s letting them photograph themselves as they try on clothes, log on to Facebook, publish the photos and then ask their Facebook friends for advice on their new look. And so there’s no mistaking whose clothes they’re wearing, Diesel’s logo is situated in the corner of every photo. Shopaholics around the world, welcome to Shopping 2.0