Anatomically correct

Now you can apply scientific thinking to your dirty thoughts.

The above TV spot and print ad, which were developed by Cossette, promote ‘Sex: A Tell-all Exhibition,’ an original installation at the Montreal Science Centre. As you can see, the print ad features anatomical models that one might see in a textbook, however, the descriptions of the various body parts have been replaced with facts about sex conveyed by the exhibition. The TV spot illustrates the attraction that can exist between two people. Sex sells. The Montreal Science Centre is hoping that learning about sex will sell itself.