Because they know

Granville Island Brewing lives the West Coast lifestyle.


advertiser: Granville Island Brewing
agency: Wasserman + Partners
CD: Liam Greenlaw
copywriter: Allen Forbes
AD: David Harrison
Strategic Services: Karen Nishi, Neil Malik
agency producer: Heidi Nucklaus
audio house: GGRP

This radio ad is part of a new campaign, developed by Vancouver-based Wasserman + Partners, for Canada’s first microbrewery, Granville Island Brewing. It shows the craft brewery’s depth of understanding of the Vancouver way of life. For those of you who don’t know, the Grind refers to the Grouse Grind, a steep hiking trail on Grouse Mountain. We understand how a cold one could come in handy after trekking up and down that. We usually need one after going around the block.