I like gooooold!
Science World exhibits a golden touch.
Credits
| advertiser: | Science World |
|---|---|
| agency: | Rethink, Vancouver |
| CDs: | Ian Grais, Chris Staples |
| copywriter: | Rob Tarry |
| AD: | Carson Ting |
| account manager: | Jennifer Newsted |
| producer: | Jim Leith |
| gilder: | Brian Dedora |
| apprentice gilder: | Jonathan Syme |
| billboard construction: | True Colours, Dyna Graphics |
Science World in Vancouver likes to put its money where its mouth is. To dramatize the scientific fact that 20 ounces of gold can be pounded so thin it covers more than 200 square feet, they had Vancouver-based Rethink develop a billboard for them completely wrapped in 22-karat gold. It’s all part of Science World’s summer exhibit ‘Treasure!’ Unlike most treasure…or at least the treasure in Indiana Jones movies…this one does not come with booby traps. It does however, come with its own security guard.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply