The new busy

Got time on your hands? Why don't you get busy with some Morris dancing?


advertiser: Hotmail
agency: 3 Monkeys, London

As part of its ‘New Busy’ campaign, Hotmail decided that it would run events throughout London, England for three days to promote a major Microsoft investment in the email service, which includes new time-saving features. The experiential effort shows Londoners what they can do with their newfound free time. They can visit Frivolty Fields where they can learn knitting, hand massage, throat singing and have a nap in a sleep pod, or even visit a Health Farm where they can learn hula hooping, iconic dance moves and even Morris dancing. Sounds like quite the good time.