Joy in 3D

BMW brings joy to life, in 3D, with a cameo from Pac-Man.


advertiser: BMW
agency: Publicis, Singapore

BMW decided that it would bring its Joy campaign to life for people in Singapore by turning the walls of Suntec City towers two and three into a canvas for Asia’s first 3D interactive building projection. As this video shows, some people in the audience that gathered to witness the event were clearly overjoyed with what they saw. And who can blame them? Pac-Man made a cameo appearance.