Legendary biru

Sapporo bangs its drum in Canada.


advertiser: Sapporo
agency: Dentsu Canada
CDs: Glen Hunt, Les Soos
writers: Glen Hunt, Dhaval Bhatt
ADs: Les Soos, David Glen
agency producer: Sharon Kosokowsky
strategic planner: Jeff McCrory
account director: Tim Binkley
cultural consultant: Nobu Tanaka
prodco: Sons & Daughters
executive producer: Dan Ford
director: Mark Zibert (Son’s and Daughters), Gary Thomas (Crush)
DOP: Kevin Chan
producer: Jeff Darragh
post production/post VFX/final conform: Crush
CD: Gary Thomas
executive producer: Jo-ann Cook
producer: Stephanie Pennington
AD: Yoho Hang Yue
lead VFX artist: Sean Cochrane
VFX Artists: David Whiteson, Naveen Srivastava, Kaelem Cahil, Greg Dunlop
junior VFX artists: Andre Arevalo, Patrick Moore
rotoscope: Gavinesh Patel, Kyle Steffler
animation/CG supervisor: Aylwin Fernando
senior animator: Chris Minos
CG artist: Josh Clifton, Mark Irish, Gene Dreister
CG production manager: Raphael Quirino, France Dreitser
matte painters: Yanick Dusseault, Bojan Zoric, Jorgen Lauritzen
transfer house: Notch
colourist: Gary Chuntz
music company: Grayson Matthews
producers: Dave Sorbara
composers: Grayson Matthews
engineer: Annelise Noronha

This spot for Sapporo, part of the first-ever campaign for the brand in Canada, takes the viewer on a journey that not only covers the brewing of the beer, but also the rich cultural heritage of its country of origin: Japan. A beer that’s heated by the fiery breath of two dragons, chilled in an ice garden and distributed to the mighty sounds of Japanese drums is one that demands our immediate respect. Definitely legendary biru.