Happy medium

Westminster seeks to bring balance to its members.


advertiser: Westminster Savings
agency: Taxi Vancouver
CDs: Michael Mayes, Jordan Doucette
writer: Matt Bielby
ADs: Natalie Armata, Marcella Coad
designer: Chris Zawada
typographer/mac artist: Lisa Blackburn, David Greb
agency print producer: Leah Fladgate
account director: Ben Tarr
account managers: Lora Landriault
illustrator: Kate Miller

It its new campaign, developed by Taxi Vancouver, Vancouver-based Westminster Savings is repositioning itself as a credit union that collaborates with its members in order to help bring balance, not to the force, but to their lives. It does so by helping them balance their finances, meaning that a petting zoo party today doesn’t negate a future zoology degree down the road. We’d be fine settling for the petting zoo party.