King Kong makes a splash on the beach.


advertiser: Universal Studios
agency: David & Goliath
photographer: Jonathan Alcorn

Universal Studios wanted to let folks in Santa Monica, California, know about its new King Kong 3D attraction. So, it got El Segundo-based David & Goliath to give them a taste of what it would be like if he were to visit their beach. Lifeguards beware. What happened to the lifeguard vehicle you see above brings new meaning to being caught in the ‘under-toe.’