Be stupid

Not being smart takes some serious balls.


advertiser: Diesel
agency: Anomaly London

Stupid is as stupid does said Forrest Gump. Diesel wants its customers to ‘Be stupid,’ encouraging them to drop a few brain cells in the spirit of being adventurous via this OOH campaign developed for the clothing company by Anomaly London. It’s one of a few executions that show people exactly the types of stupid things they can do if they are in need of some inspiration. Apparently doing dumb things can have some sexy results. We like it and so did the judges in Cannes because they awarded the campaign a Grand Prix in Outdoor category.