Gold record…player
Grey and GGRP make beautiful music in Cannes.
Credits
| advertiser: | Griffiths, Gibson & Ramsay Productions |
|---|---|
| agency: | Grey Canada, Vancouver |
| associate CD/copywriter: | Geoff Dawson |
| AD: | Andrew McKinley |
| production manager: | Dennis Isaacson |
| account director: | Genevieve Louden |
| sound design, recording studio: | Meg Griffiths, GGRP |
| production: | Rick Selinger, Dyna Graphics |
| president: | David Read, Vinyl Guru |
Chalk one up to the benefits of recycling. Grey Canada’s Vancouver office developed this unique direct mail execution to promote Vancouver-based sound design house Griffiths, Gibson & Ramsay Productions. It’s a portable record player made from cardboard that plays 45′ vinyl. You spin the record with a pencil and as the vibrations go through the needle, they are naturally amplified by the cardboard material. Um, apparently Grey and GGRP outsourced the project to MacGyver because that’s pretty damn inventive. Check out this promo vid to see it in action. The judges at Cannes liked the sound of this direct piece. They gave it a Gold Lion.
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