James ready roars…again

The latest effort from Leo Burnett and the beerco strikes silver at Cannes.


advertiser: James Ready
agency: Leo Burnett
CCO: Judy John
CDs: Judy John, Lisa Greenberg
copywriter: Steve Persico, Sean Barlow
account manager: David Buckspan
account supervisor: Natasha Dagenais
producer: Gladys Bachand
ADs: Anthony Chelvanathan, Paul Giannetta

James Ready likes Cannes and Cannes likes James Ready. It, along with Toronto-based Leo Burnett, won gold last year for its ‘Share our Billboard’ effort. This year it struck silver in the OOH catgeory with another billboard effort, but this time, to help beer drinkers save a bit of money for suds. Working with local businesses in Windsor, it turned billboards into giant coupons. Windsorites could snap pics of billboards offering deals like the one above, present the pic at the store and boom…their savings leave them with a bit of cash left over for beer.