Broken bobbles

Drunk driving is bad news to bobble heads.


advertiser: Labatt Breweries
agency: Agency59
CCO: Brian Howlett
ACD: Andrew Gillingham
writers: Brian Howlett, Marshall Bellamy, Mark Satterthwaite
AD: Andrew Gillingham
director: Mark Satterthwaite
agency producer: Christine Stephens
project manager: Skyelar Menard
prodco: Sparks
producer: Jeff Pangman
music: VO2 Mix

Meet the Crash Bobbles, the stars of a new eight-episode web series developed by Toronto-based Agency 59 for Labatt. The episodes feature the wobbly-headed characters sharing the wisdom they have gained through surviving car accidents as a result of being the dashboard sidekicks of drunk drivers. The series supports a campaign being run by Labatt to encourage discussion amongst young people about responsible drinking. It also includes a set of seasonal contests on Facebook that encourage young Canadians to send in answers to specific questions. In July, for example, they’ll be asked to send in tips for having a safe (responsible) party. We want to know if the Crash Bobbles start talking before or after you start drinking.