Repair, revitalize

Kia holds court to drive change.


advertiser: Kia
agency: David & Goliath, Canada
executive CD: Israel Diaz
sr. writer: Greg Buri
sr. AD: Basil Cowieson
account director: Geoff Taylor
account manager: Jeremiah Murlless
agency producer: Melanie Lambertson, Christopher Coleman
assistant agency producer: Tara Hall
director: Drew Lightfoot
prodco: Soft Citizen
executive producers: Eva Preger, Link York
head of production: Rob Burns
line producer: Merrie Wasson
DOP: Chris Soos
editorial: Mark Pavia, PosterBoy Edit
color grading: alter ego post
music: TA2
music director/chief musicologist: Tommy Zee
online: Crush

As part of its new ‘Drive Change’ platform, through which Kia is weaving the notion of CSR into the fabric of its brand, the carco engaged in two revitalization projects. This time-lapse vid, developed by Toronto-based David & Goliath Canada, documents the transformation of a virtually unplayable basketball court at the Second Base Youth Shelter in Toronto. Looks like this project turned out to be a slam dunk.