Garden party

Kia extends its green thumb.


advertiser: Kia
agency: David & Goliath, Canada
executive CD: Israel Diaz
sr. writer: Greg Buri
sr. AD: Basil Cowieson
account director: Geoff Taylor
account manager: Jeremiah Murlless
agency producer: Melanie Lambertson, Christopher Coleman
assistant agency producer: Tara Hall
director: Drew Lightfoot
prodco: Soft Citizen
executive producers: Eva Preger, Link York
head of production: Rob Burns
line producer: Merrie Wasson
DOP: Chris Soos
editorial: Mark Pavia, PosterBoy Edit
color grading: alter ego post
music: TA2
music director/chief musicologist: Tommy Zee
online: Crush

This video for Kia shows the second of two revitalization projects the brand engaged in as part of its new ‘Drive Change’ platform. Developed by Toronto-based David & Goliath Canada, Kia exercises its green thumb to build up the grounds at the Gilder Avenue location of Toronto Community Housing, including the creation of a common green space with a sitting area and sustainable gardens. Looks like Kia’s drive for change is in full bloom.