Spots v. Stripes

Something's fishy under the sea, and it's all thanks to Cadbury.


advertiser: Cadbury
agency: Fallon, London

All manner of sea creature is feeling competitive in this commercial for Cadbury by Fallon in London. This two-year campaign is promoting a contest surrounding the confectionery company’s status as the ‘official treat’ of the 2012 Olympics in London. It pits the likes of the striped swordfish against the spotted sea turtle in a battle to…well, we’re not sure exactly what it is that they’re doing, but it involves green underwater explode-y things. Like these friendly ocean dwellers, Cadbury is calling on Britons to compete against each other in any number of strange games offered on the campaign website. The only catch is they have to pick one of two teams: spots or stripes.