Yes, this new Mercedes is pretty fly.


advertiser: Mercedes-Benz Canada
agency: BBDO Toronto
CD: Peter Ignazi
AD: Jaimes Zentil
copywriter: Craig Mcintosh

Given that the new Mercedes-Benz SLS AMG has gull-wing doors on it, BBDO in Toronto felt that this billboard, along with much of the creative for the campaign, should depict the car in flight. And when you drive this car, with 563 horsepower propelling you along the pavement, it’ll pretty much feel like you’re flying. There’s one of these billboards located in Toronto (on the DVP) and in Montreal (on Autoroute 15). We’ve gotta get us one of those. At $198,000 retail though, pigs will fly first.