P&G makes green user-friendly.


advertiser: P&G
agency: BBDO, New York
prodco: Trollback + Company

This ad begins by talking about the evolution of green, how it isn’t just simply a colour anymore, but a word used to describe many of the products we engage with on a daily basis…it gets kind of complicated when you factor the ‘green’ into everything these days. Enter P&G, which wants to take what was once just a simple colour and make it simple again, and being the forward-thinking entity that it is, use green in order to be future-friendly.