Being cheesy

What does it take to be a cheese roller?


agency: Taxi Vancouver
CD: Jordan Doucette
AD: Dan Bache
copywriter: Will Seccombe
photographer: Hans Sipma
photoshop: Steve Pinter

Strong, bold and a touch nutty – as this ad by Taxi Vancouver points out, these are the characteristics of blue cheese. Oh, and the cheese roller. That’s right, it’s that time of year where those of a cheesy disposition head to Whistler to take part in the Canadian Cheese Rolling Festival where they battle gravity and inertia to chase down a wheel of cheese  speeding downhill. The winner gets to take home the runaway cheese wheel and the knowledge that he or she is the big cheese of cheese rolling.