Maxmidia thinks you should learn about social media before it's too late.


advertiser: Maximidia Seminars
agency: Moma, Sao Paulo, Brazil
CD: Rodolfo Sampaio
AD: Marco Martins
copywriter: Adriano Matos
illustrator: 6B Studio

Moma in Sao Paulo, Brazil, developed this effort for Maxmidia Seminars, which help people in Brazil get updated about the latest in social media trends. As the print ad and video illustrate, the ‘Everything Ages Fast’ campaign aims to get people up to speed with the ins and outs of platforms like Facebook, Twitter and Skype before they become relics of a bygone era that will one day have their own melancholy advertising retrospective on TV.