Watch your step. Or that jerk in your life.

At first, this well-shot PSA by Young & Rubicam in Germany seems to be simply about women falling down stairs with very brutal results. But really, it’s an ad advocating against domestic violience for a German organization with an extremely long name (Bundesverband Frauenberatungsstellen und Frauennotrufe). The falling down stairs part is supposed to be the excuse. The point is no one should fall for it.