Get fresh

Joe Fresh gives folks a serious case of happy feet.


advertiser: Joe Fresh Style
agency: Bensimon Byrne
senior VP, CD: David Rosenberg
associate CD: Jason Losser
AD: Meredith Klapowich
associate CD: Jen Wilson
VP, group account director: Janice Boduch
account supervisor: Wendy Doan
account manager: Tanya Winter
director of production: Michelle Pilling
director: Steven Sebring
producer: Steve Willis

Toronto-based Bensimon Byrne developed this ad featuring a too-cool troupe of dancing kids caught in candid, unscripted moments to promote Joe Fresh Style’s fall 2010 TV campaign. It was directed by Steven Sebring, a renowned photographer and Emmy nominee. Maybe that’s why the whole thing looks like a photo shoot for Teen Vogue, or something like that.